My current phone is an iPhone X as my Personal Device and I currently have a Nokia Windows phone for work. While I prefer iOS, I quite like the difference of the Microsoft phone system, its been a brave and different operating system for Microsoft. While I cannot see myself leaving iOS, I can well see why companies go for the Microsoft Ecosystem. Its such ashamed that Microsoft now seem to be ditching it.
I had the first iPhone and while it did less then my previous phone I liked the way it worked and have stayed with Apple ever since.
My current iPhone 6 is working well and I have no reason to upgrade, but having the first iPhone I devices I would also buy the iPhone X.
Its too expensive and I definitely do not need one but I placed my order last Friday for the top model, and look forward to receiving it in a couple of weeks.