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Olympus to sell its camera division

Camera manufactures are really struggling, the camera phone has become the camera for most people.

Minolta sold there camera division to Sony, the medium format sector is consolidating with really only PhaseOne and the now Chinese owned Hasselblad the big high end players left.

Nikon have been struggling for a long time but the new Z range is now the go to mirrorless camera. With their lower end Z range having better performance and lower price to Olympus, Micro Four Thirds is now really on the back foot.

The investment company buying Olympus is part owned by the Japanese government so Olympus may yet carry on. Certainly it would not stop be buying an Olympus camera today, but there is a real question on the future.

Olympus has been around for eighty four years and have been an icon in the small camera field.

So what of the future for Micro Four Thirds. Only Panasonic and Olympus have really been players in this area. Panasonic seem to be moving to full frame with the Leica L mount; but as full frame has advantages over Micro Four Thirds, so Micro Four Thirds has advantages over full frame, and no where is this advantage bigger than in the area of video.

Olympus may continue in name, whether they can carve a niche is to be seen, but I hope the mount and format survives.